10 user journeys SaaS teams should consider testing

Account access and first value

1. Signup: can a new test user reach the intended registration steps? 2. Email or identity verification: can the browser access the approved test verification path? 3. Sign in: can an existing test account reach the product? 4. Password recovery: does the visible recovery journey reach its expected next step?

5. Onboarding: can a new account navigate required setup and reach a useful product screen? Use test identities and controlled mail or identity-provider sandboxes; a browser run does not prove account provisioning or message delivery.

Core product tasks

6. A primary workflow: can a user reach and complete the central task the product exists to support? 7. Save and revisit: does the interface show the expected state after a safe test change? 8. Search or navigation: can a user reach a known destination through the normal interface?

Choose representative records and resettable fixtures. A browser observation is limited to the path, data, and state used during that run.

Plan changes and account lifecycle

9. Plan selection and checkout navigation: does the browser reach the expected visible provider step in a sandbox? This does not prove payment processing, settlement, subscription activation, or billing correctness.

10. Account settings or cancellation: can a test user reach the intended account-management steps? Treat irreversible actions carefully and prefer sandbox or staging environments.

Prioritize and maintain the checklist

Rank journeys by user importance, change frequency, and the cost of a broken flow—not by a generic industry score. Start with a small number that the team can keep safe and interpretable.

Rerun configured journeys after relevant changes or on a schedule. Compare runs only when their recorded evidence can be ordered and aligned; investigate incomplete or unverified steps rather than calling them passes.

Frequently asked questions